Surprising Ways Buyers Find
Homes
Do you ever wonder
how most people find the homes they eventually buy? You might imagine them
driving by a “For Sale” sign or seeing a home for sale in the newspaper and
then calling to enquire.
Of course, many
buyers find out about listed properties that way. But, according to research by
the National Association of Realtors, there are many other — sometimes
surprising — ways buyers find their next dream home.
For example:
·
88% of buyers find a home with
the help of a real estate agent.
·
94% of buyers search online as
part of the home buying process. (Such as viewing a property’s profile on the
agent’s website.)
·
69% of buyers searching for a
home using Google, use a specific local term, such as “Calgary south homes for
sale”.
·
29-46% of buyers attend an Open
House as part of their home hunting activities.
Overall, the
research shows that buyers are using a multitude of ways — combining online and
offline methods — to find homes.
What does all this
mean to you? If means that if you’re preparing your home for sale, you need to
ensure your marketing plan takes into account all the ways buyers are finding
properties — so you can be sure that they will find yours.
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